Shehzad Roy is the new Brand Ambassador for Population and Family Planning in Pakistan

Pakistani philanthropist Shehzad Roy. – Ministry of Health

KARACHI: From stealing our hearts with his music to winning our bows with his passion for education, Shahzad Roy, it seems, has always tugged at heartstrings.

The philanthropist has now become the brand’s honorary ambassador for population and family planning.

In a notification, the Ministry of Health Services, Regulation and Coordination said: “Reference to the fifth meeting of the Federal Population Task Force headed by the Honorable President of Pakistan, Mr Shehzad Ro[y], acclaimed singer and social activist, has been named Honorary Brand Ambassador for Population and Family Planning.

Pakistan’s population could reach an alarmingly high 403 million by 2050, according to a United Nations projection.

It is unimaginable to imagine how the government could provide jobs, water, public transport and food to so many people in the country when providing these basic necessities is still a challenge today. with a population of 207 million.

Roy, with his tireless services in the field of education, is in the best position to help the Prime Minister’s Office devise strategies for population control.

The 45-year-old star was initially known only for her nostalgic love songs, but her legacy has been extended through her humanitarian works and service to the education sector.

He remained at the forefront of activism for several years.

Roy’s works

In 2018, he represented Pakistan at the 61st Session of the United Nations Office on Drugs and Crime (UNODC) in Vienna, Austria. In March 2018 he received his second Sitar-e-Imtiaz.

The philanthropist received his first Sitar-e-Imtiaz for his organization’s rehabilitation work after the massive earthquake in 2005.

Roy has always been very active against child abuse and rampant cases of child abuse in the country. He is of the opinion that the hitting culture in our society has spread to such a level that the idea has taken root in our minds that problems can only be solved through violence and hitting.

He insists on the creation of a strong child protection unit, under which the police and the departments of health, education and social protection should work. He believes that when child abuse happens at school or at home, it is less of a public order problem than a societal problem, which is why the Department of Social Welfare must intervene.

As part of a major education sector reform in Sindh, Roy’s Zindagi Trust successfully assisted the provincial government in changing the format of teacher performance appraisal in public primary schools.

There is an annual confidential report (ACR), on the basis of which, each government official is evaluated for his performance and receives a promotion.

However, the problem is that the ACRs of the police, teachers, doctors and other government employees are similar. This means that a police officer and a teacher are evaluated according to the same generic criteria, notwithstanding the entirely different nature of their work.

Singer, Activist and Founder of Zindagi Trust, Roy has taken up this issue with the Sindh government, and now Sindh is the first province to approve a new teacher performance appraisal format for public primary school teachers, including teachers in the base salary range of nine to 15.

The nonprofit Zindagi Trust is now seeking approval for new assessment formats for secondary school and college teachers.


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