Research shows sexual health is more than ‘family planning’

After more than 50 years of providing expert health care, education and community advocacy, Family Planning Victoria is changing its name to Sexual Health Victoria to better reflect changing societal attitudes towards relationships, sexuality and sex.

Our new name – effective February 1, 2022 – signifies the evolving nature of the organization’s mandate, as well as its inclusive and progressive approach to sexual health.

Sexual Health Victoria CEO Claire Vissenga said external influences meant the name no longer matched community expectations.

“The internet, social media and greater awareness of LGBTQIA+ communities meant the name no longer resonated with our audience. We recognized that to be more effective we needed to retire the original name,” Ms Vissenga said.

“While sexual health education and care around contraception, pregnancy choices and STI awareness remain a key aspect of our work, we are increasingly playing a supportive and advocacy role. people about much broader issues related to sex.

“We are a non-judgmental and inclusive organization, led by some of the nation’s top sexual health experts and educators. We are a health promotion provider that offers essential sexual health care services, community outreach, in-school and out-of-school education, and professional medical training. Being visible and relevant is essential.

Prior to the rebrand, Sexual Health Victoria engaged in independent qualitative and quantitative research with over 1100 people regarding its brand and the environment in which the organization operates.

“Research results highlighted the importance of the work we do, as well as a disturbing number of people (61%) relying on less credible or trustworthy sources for their sexual health information. . Our name change will help people identify us as the leading and conclusive source of contemporary sexual health information,” said Ms. Vissenga.

“We need to ensure our brand is relevant and recognizable to continue to be an effective place to go for up-to-date, honest information written by healthcare professionals – especially given that 57% of survey respondents said they are very likely to seek information when they have a troubling question.We need them to feel safe and confident.

“Our services are for the sexual health of everyone, not just those starting families. Our goal is to provide contemporary and equitable access to sexual health care and education; regardless of age, gender, sexuality, religion, finances or otherwise.

Sarah Cabret, director of marketing and engagement at Sexual Health Victoria, said it was essential that the organization’s brand – as a symbol of its services and values ​​– moved with the times.

“We were really keen to see how we could better position the brand to effectively attract, engage and educate the community about safe and pleasurable sex practices,” Ms. Cabret said.

“It was essential that we understand and respond to the needs, desires and mindsets of our key audience regarding sexual health and related issues.

“The new logo is a speech bubble that symbolizes the importance of having conversations about sexual and reproductive health.

“The logo also represents a room with an open door to the organization’s clinic or classroom space, to invite everyone to have candid discussions in a safe, welcoming and non-judgmental environment.

“The new name and rebrand make Sexual Health Victoria a professional, accessible, welcoming and inclusive organization that empowers everyone to make choices about sexual health and wellbeing.”

/Public release. This material from the original organization/authors may be ad hoc in nature, edited for clarity, style and length. The views and opinions expressed are those of the authors.

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