Pixalate Releases Q1 2022 Family Planning App Privacy Report in Google and Apple Store; 10% share location data with advertisers and/or data brokers

Pixalate analysis finds over 1,700 family planning apps in the Google and Apple app stores; Over 33% have potential access to personal information through device permissions and over 15% have no privacy policy detected

LONDON and PALO ALTO, Calif., June 16, 2022 /PRNewswire/ — Pixelatethe market-leading fraud protection, privacy and compliance analytics platform for connected television (CTV) and mobile advertising, today released the Q1 2022 Privacy Report family planning apps, a comprehensive analysis of the state of privacy in family planning mobile apps through Q1 2022.

In the context of this report, “family planning” apps are any apps available on the Google Play Store or the Apple App Store with the words “periods” or “pregnancy” in the title (English only) . Pixalate reviews where these apps are saved, what permissions they request access to (such as location), and what personal information is shared with advertisers and/or data brokers from the apps.

Download the report for the full analysis plus a free list of the 100 most popular family planning apps — and the personal information they request and share.

Main conclusions:

More 1.7k Family planning apps to choose from

  • Pixalate identified 1,133 family planning apps on the Google Play Store and 615 on the Apple App Store
  • There are more than 230 million monthly active users in these apps, according to Pixalate estimates.

Over 15% of family planning apps have no privacy policy detected

  • 16% of family planning apps on the Google Play Store have no privacy policy detected
  • That number was 19% among family planning apps in the Apple App Store.
  • 9% (Google) and 13% (Apple) of apps are privately saved

Applications request access to personal information

  • 33% (Google) and 44% (Apple) of family planning apps have potential access to personal information through requested permissions on devices
  • 31% of Apple Store family planning apps request access to the device’s camera, compared to 14% on Google
  • 14% of family planning apps on Apple request access to the device’s calendar, compared to 3% on Google

Apps share personal information with advertisers and/or data brokers

  • According to Pixalate, about 10% of family planning apps pass users’ location information to advertisers and/or data brokers.
  • 13% of family planning apps on Apple request access to the user’s location even when the app is not open

Content of the report

Pixalate’s Q1 2022 Family Planning App Privacy Report includes:

  • Number of family planning apps
  • A list of the most popular family planning apps on each store
  • Device authorization requests
  • What data is shared with advertisers and/or data brokers?

Download a free copy of the report here: Q1 2022 Privacy on Family Planning Apps Report, which also includes a free list of the top 100 family planning apps.

About Pixelate

Pixalate is the market-leading fraud protection, privacy and compliance analytics platform for connected television (CTV) and mobile advertising. We work 24/7 to protect your reputation and increase your media value. Pixalate offers the only system of coordinated solutions across display, app, video and OTT/CTV for better ad fraud detection and elimination. Pixalate is an MRC-accredited service for sophisticated invalid traffic detection and filtering (SIVT) across desktop and mobile web, mobile apps, and OTT/CTV advertising. www.pixalate.com

Disclaimer

The contents of this press release and the First Quarter 2022 Family Planning App Privacy Report (the “Report“), reflect the opinions of Pixalate regarding factors that Pixalate believes may be useful to the digital media industry. All data shared is based on Pixalate’s proprietary technology and analytics, which Pixalate evaluates and constantly updated. Any reference to external sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means they are neither facts nor guarantees. Pixalate does not does not independently verify third party information. Pixalate shares this data not to damage the position or reputation of any entity, person or app, but, instead, to report results and trends regarding apps available for download in the official Apple App Store and Google Play Store.

SOURCE Pixalate

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