What should a website be for promoting business? This is probably the number one question that worries every customer. After all, a website is often not just a business card for an Internet business, but also an effective marketing channel. And in order for your website to be truly successful, you need to have a clear understanding of what goals you are pursuing when creating it and what tasks it needs to solve.
Let’s look at the successful example of the 22Pari website to see what’s important to customers. Thus, the site is designed in turquoise and blue colors, and important information is highlighted in red.
The design of the site is simple and fairly standard, but this can be attributed to the perks, as nothing distracts attention from betting. On the main page on the left side there is “Line”, on the top right there is a bet slip, below there is quick access to install the bookmaker’s mobile app, which is available for users of the two most popular operating systems – Android and iOS.
Using this example, it’s clear that the site really does play a huge, almost a key role in how you are viewed by customers around the world. In this article, we’ll walk you through the main points to consider when creating a place to be successful.
1. Create a decent mobile version of the site
According to statistics compiled by OuterBox, over 79% of users visit sites and make purchases from mobile devices rather than a desktop computer. At the same time, 84% find it difficult to make purchases on the mobile versions, and 40% turn to competitor resources after receiving a negative user experience.
It is very unpleasant when a visitor opens a mobile site and it looks and performs poorly. The user is unlikely to try to figure out the difficulties, click buttons several times, or walk around an unintuitive interface – it is easier for them to switch sites.
Worse, if you open the company’s website on a smartphone and find that it just doesn’t have a mobile version. Zooming in and out of the full version with your fingers in the browser to see anything is just plain wild.
So make sure your site has a good mobile version or even a dedicated app. It should be designed to intuitively fit into any device. Make sure all buttons and elements on the page are easy to interact with with your fingers.
2. Find a catchy name
A simple, clear and memorable domain name is very important for your website.
The right domain in the hands of an experienced team increases the credibility of your customers ‘and affiliates’ activities, increases user conversions and ROI, and lowers viral marketing costs.
Finding an unoccupied and euphonious name is not easy, but it will be necessary to try. Remember, the shorter the better: it’s easier to remember and to type in the address bar. The most famous sites in the world are Google, Facebook, Twitter and Instagram. What do they have in common? That’s right, their names aren’t hard to remember and type. And it is also important that the name can be easily pronounced aloud.
Make sure you don’t misspell the words. Of course, there are some famous sites with intentionally misspelled names like Flickr and Tumblr, but only very large companies will allow this. If you have an auto parts store, such misspellings in the name of the site will sound silly.
3. Let the site call to action
You open Dropbox or Evernote – and immediately click “Download.” You go to Instagram – and click “Join”. You don’t have to search for anything or think about it for a long time. Why? Because these sites effectively call to action with their CTA elements.
Sometimes you go to an unfamiliar business website, can’t find a single CTA item, and can’t figure out what the resource is offering you. Provide a service? Sell a product? Subscribe to a newsletter? What are they doing there anyway?
Place the appropriate buttons directly on the home page so that the visitor does not have to search for them for a long time. Explain simply and clearly to the visitor what will happen if they click on the CTA element.
If you have created a cool online service, it is possible to sign up with one click immediately after the site loads. If you are providing locksmith services, click on the “Call a Master” button right in front of the user’s eyes. There is no need to hide CTA elements at the bottom of the page as not all visitors are so patient to scroll to the end.
4. Make navigation easier
Access to information, services and purchases must be easy. Ideally, the user shouldn’t have to worry about how to find something on your site at all.
You will surely notice that the vast majority of sites are designed according to a similar model. For example, the search, sign up, and account login buttons are always at the top right. You can switch between the main pages with information using the tabs at the top. And the buttons for social media and company information are placed at the bottom. Don’t reinvent the wheel, because if a user finds your site intuitively incomprehensible, they will leave it.
And don’t forget to give the user the option at any time to return to the site’s home page, eliminating the need to bother clicking the “Back” browser button.
5. Don’t make typos or mistakes
It is true that spelling mistakes can happen. But in order for your business to be taken seriously, the text on your site needs to be grammatically correct. Mistakes of all kinds turn visitors off, making them think your business is untrustworthy. After all, how can you run a business if you can’t understand the spelling?
As Jeffrey Gitomer, American writer and business coach, says: “Your grammar is a reflection of your image. Whether good or bad, you will come across as appropriate. Fortunately, you can control this.
Check carefully and proofread your texts. Literacy is like hygiene. You can be the brightest businessman in the world, the one who puts Bezos and Zuckerberg behind his belt. But if you present yourself to clients and partners with an unwashed head and dirty shoes, your talents are unlikely to be appreciated.